Ledger of Lead:

AmDef State Licensing

Secure Your Territory. Secure Your ROI.

Why Licensing, Not Franchising?

Franchising is fast food: corporate micromanagement, endless rules, and fees that bleed you dry.

Licensing is freedom. You’re not running our playbook — you’re owning the rights to use a brand and platform that’s already pulling national traffic.

With AmDef, you hold the keys. No inspections, no hidden rules, no “brand police.” Just exclusive rights to monetize your state under the AmDef umbrella.

What You Get

Exclusive License: Own your state. No overlap, no competition.
Brand Power: Ride the national AmDef wave while tailoring to your market.
Revenue Control: 100% of your state’s revenue until your license is recouped. After that, an 80/20 split — you keep 80.
Full Flexibility: Run ads, charge for removals, build affiliate deals, launch merch — your state, your rules.
National Platform: Traffic and recognition funneled from AmDef’s growing national footprint.

The Structure

License Fee: $10,000/year per state.
ROI Guarantee: You keep every dollar until you’ve recouped the $10K.
Partnership After Recoup: 80/20 split on additional revenue (you hold the lion’s share).

The Numbers

500K+ annual visitors = $70K–$100K/year realistic revenue per state with modest hustle.
One bail bondsman client can cover the license in 30 days.
Demand is surging. Once a state is licensed, it’s off the table.

The Urgency

We’re not talking “someday.” States are moving. Consolidation is coming. By Year 3, the map will be carved up — and the only question will be who claimed it first.

Licensing is ownership. This is your one shot at digital real estate with blood in the bricks.

Turning $10K Into a Digital Crime Cash Cow

America's Crime Ledger: 2007 — PRESENT

How A Licensee Can Optimize Their American Defendant State (moderate projections)

The Skin

License Fee: $10,000 (annual)
Structure: 100% of revenue retained until $10K recouped, then 80/20 split (licensee keeps 80%).

The Playbook

The licensee treats their AmDef state as digital real estate, not a side hustle. Here’s how they optimize:

Local Ad Sales
- Closed 4 bail bondsmen at $1,000/month each = $4,000/month recurring.
- Signed 2 defense attorneys at $500/month each = $1,000/month recurring.
- Subtotal: $5,000/month local ad revenue.

Takedown / Removal Fees
- Averaged 15 requests/month at $150 each = $2,250/month.

Affiliate Tie-Ins
- Partnered with rehab centers & DUI classes — $25 commission per referral.
- Averaged 40 referrals/month = $1,000/month.

Month-by-Month Breakdown

Month 1–2

Ad sales launched fast: $5,000/month.
Removal fees + affiliates add $3,000/month.
Revenue: $8,000/month.

By Month 2.5

License fee ($10K) fully recouped.

Month 3–12

Revenue flows into 80/20 split.
Gross Revenue: $96,000 over 12 months.
Licensee Share (80%): $76,800.
House Share (20%): $19,200.

ROI Snapshot

Investment: $10,000.
Net Profit Year 1: $66,800.
ROI: 6.7x (670%).

The Lesson:

One $10K license isn’t a hobby. It’s a six-figure revenue engine with minimal overhead, running off the back of America’s obsession with crime.

ROI Formula:

At ~$0.15 per viewer, 500K annual visitors generates ~$75K gross, delivering an ROI of 6–7x on a $10K license.

Additional revenue may be generated through merchandising and networking opportunities.

Own your state. Optimize your ledger. Let the ROI do the talking.